Kerli is an Estonian singer, songwriter, and producer known for her ethereal sound, dark pop aesthetic, and blend of electronic, alternative, and gothic influences. Born Kerli Kõiv on February 7, 1987, in Elva, Estonia, she emerged in the late 2000s as a unique voice in alternative pop.
Kerli gained international attention with her debut album Love Is Dead, which featured songs like “Walking on Air.” Her music stood out for its combination of haunting melodies, electronic production, and introspective, often mystical themes.
Her artistic identity is closely tied to a visual and conceptual style she refers to as “bubblegoth,” blending light and dark imagery to express themes of individuality, self-empowerment, and emotional exploration. This aesthetic helped her build a dedicated global fanbase.
Throughout her career, Kerli has released a range of singles and projects that explore electronic pop, alternative dance, and experimental sounds. Her music often incorporates elements of fantasy, spirituality, and personal transformation.
She has also contributed to film and television soundtracks, expanding her reach beyond traditional music audiences and reinforcing the cinematic quality of her work.
Today, Kerli is recognized as a distinctive artist within alternative pop and electronic music, known for her unique visual style, expressive vocals, and commitment to artistic individuality.