Yo Gotti, born Mario Mims, is an American rapper, songwriter, and entrepreneur known for his gritty Southern rap style and strong presence in the Memphis hip-hop scene. Emerging in the early 2000s, he became one of the most consistent figures in modern trap and Southern hip-hop.
Yo Gotti built his reputation through a series of independent releases and mixtapes before achieving mainstream success. His breakthrough came with albums like Live from the Kitchen and later The Art of Hustle, which featured the hit single “Down in the DM.”
His music is characterized by straightforward delivery, street-focused storytelling, and themes centered on hustle, success, and life experiences. His style reflects the influence of Memphis rap while incorporating modern trap production.
Beyond his own music, Yo Gotti is the founder of Collective Music Group (CMG), an independent label that has signed and developed successful artists, expanding his influence within the industry.
Throughout his career, he has collaborated with numerous major artists and maintained a consistent presence on the charts.
Today, Yo Gotti is recognized as a key figure in Southern hip-hop and an influential entrepreneur. His combination of music success and business acumen has solidified his legacy in modern rap culture.