ArtistDirect News
TREASURE Claims First M! Countdown Victory With "IF I"
On June 11, 2026, South Korean boy group TREASURE captured its first music‑show trophy on Mnet’s M! Countdown with the single “IF I.” The win came after a scoring showdown that also featured aespa’s “Lemonade.” In the initial category, aespa earned a higher score, but TREASURE accumulated more points across the remaining four categories, finishing with a total of 6,328 points.
The victory marked several firsts for the ten‑member group. It was the first time TREASURE had secured a win for the “IF I” comeback, and it was the first M! Countdown trophy the group had ever received. The ceremony took on a personal tone when Junghwan—who also serves as an MC for the show—handed the trophy to the members.
During the broadcast, the members’ emotions were palpable. Junghwan let out a startled yell before joining a group hug, and Haruto appeared teary‑eyed as he delivered his acceptance speech. The stage performance also featured a live encore, a concept that TREASURE had never performed on a music‑show stage before. The encore clip was reposted on X and quickly surpassed one million views.
Fans amplified the moment on social media. Tweets posted the same day highlighted the group’s achievement and the emotional on‑stage moments. Users such as @harutofilms_ and @HYUNH4YI shared messages praising the members’ hard work and expressing excitement about the win.
TREASURE debuted in 2020 under YG Entertainment with the single album The First Step: Chapter One. The group originally consisted of twelve members; Mashiho and Bang Ye‑dam departed in November 2022, leaving ten: Choi Hyun‑suk, Jihoon, Yoshi, Junkyu, Yoon Jae‑hyuk, Asahi, Doyoung, Haruto, Park Jeong‑woo, and So Jung‑han. Early releases, including the The First Step series, sold over one million copies within five months.
M! Countdown awards points from several sources: digital sales, physical album sales, broadcast points, social media engagement, and live voting. The 6,328 points that TREASURE earned reflect a combination of these metrics, although the exact breakdown for the June 11 episode is not publicly disclosed.
The win is a tangible measure of “IF I”’s reception in a competitive K‑pop market and bolsters the group’s promotional cycle. It also adds to TREASURE’s growing list of music‑show achievements, a factor that can influence future opportunities such as endorsements, variety appearances, and international promotions.
The encore performance—TREASURE’s first live encore on a music‑show stage—demonstrates the group’s confidence and willingness to experiment with stage concepts. The viral video on X indicates a strong online presence and the ability to engage a global audience beyond the broadcast.
In summary, TREASURE’s first M! Countdown win with “IF I” represents a key milestone in the group’s career. It highlights their commercial success, emotional resonance with fans, and growing influence in the K‑pop industry. The victory, coupled with the historic encore performance, positions TREASURE for continued visibility in both domestic and international markets, setting the stage for upcoming performances and promotional activities that will further solidify their presence on the global music scene.
The victory marked several firsts for the ten‑member group. It was the first time TREASURE had secured a win for the “IF I” comeback, and it was the first M! Countdown trophy the group had ever received. The ceremony took on a personal tone when Junghwan—who also serves as an MC for the show—handed the trophy to the members.
During the broadcast, the members’ emotions were palpable. Junghwan let out a startled yell before joining a group hug, and Haruto appeared teary‑eyed as he delivered his acceptance speech. The stage performance also featured a live encore, a concept that TREASURE had never performed on a music‑show stage before. The encore clip was reposted on X and quickly surpassed one million views.
Fans amplified the moment on social media. Tweets posted the same day highlighted the group’s achievement and the emotional on‑stage moments. Users such as @harutofilms_ and @HYUNH4YI shared messages praising the members’ hard work and expressing excitement about the win.
TREASURE debuted in 2020 under YG Entertainment with the single album The First Step: Chapter One. The group originally consisted of twelve members; Mashiho and Bang Ye‑dam departed in November 2022, leaving ten: Choi Hyun‑suk, Jihoon, Yoshi, Junkyu, Yoon Jae‑hyuk, Asahi, Doyoung, Haruto, Park Jeong‑woo, and So Jung‑han. Early releases, including the The First Step series, sold over one million copies within five months.
M! Countdown awards points from several sources: digital sales, physical album sales, broadcast points, social media engagement, and live voting. The 6,328 points that TREASURE earned reflect a combination of these metrics, although the exact breakdown for the June 11 episode is not publicly disclosed.
The win is a tangible measure of “IF I”’s reception in a competitive K‑pop market and bolsters the group’s promotional cycle. It also adds to TREASURE’s growing list of music‑show achievements, a factor that can influence future opportunities such as endorsements, variety appearances, and international promotions.
The encore performance—TREASURE’s first live encore on a music‑show stage—demonstrates the group’s confidence and willingness to experiment with stage concepts. The viral video on X indicates a strong online presence and the ability to engage a global audience beyond the broadcast.
In summary, TREASURE’s first M! Countdown win with “IF I” represents a key milestone in the group’s career. It highlights their commercial success, emotional resonance with fans, and growing influence in the K‑pop industry. The victory, coupled with the historic encore performance, positions TREASURE for continued visibility in both domestic and international markets, setting the stage for upcoming performances and promotional activities that will further solidify their presence on the global music scene.