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Uber One Hosts Star-Studded The One Party at Pier 36 for World Cup Kickoff
On Friday, June 12, Uber One members flocked to Pier 36 in New York City for an exclusive night called The One Party. The event unfolded on the pier’s waterfront stage, billed as a members‑only celebration that would launch the summer of soccer in the United States.
Uber One, the company’s premium subscription service that offers discounts on rides, food and other services, announced that the party was part of a broader effort to promote the 2026 FIFA World Cup, which will be hosted in the New York‑New Jersey area. The pier—a former industrial dock now repurposed for public events—offered a scenic backdrop for the evening.
The headline musical act was the Backstreet Boys, the American pop boy band that has sold more than 130 million records worldwide. In a statement released by the group, they said they were “thrilled to be a part of The One Party by Uber to kick off the summer of soccer.” During the set, the band performed their new single “Bottle Up” and delivered a selection of classic hits, including “The Call,” “I Want It That Way” and “Shape of My Heart.” The performance was followed by a DJ set that kept the crowd dancing.
The party attracted a wide range of celebrities. Attendees included Lindsay Lohan, Ciara, Russell Wilson, Malin Akerman, Amy Schumer, Andy Cohen, Grace Gummer, Mark Ronson, Ramona Singer, AnnaSophia Robb, Lukas Gage, Este Haim, Kyle Cooke, Sophia Bush, Ashlyn Harris and others. Several guests were noted for their fashion choices: Ciara wore a Liza Keane dress paired with Phoebe Philo glasses and Femme LA shoes; Russell Wilson was dressed in Good Man Brand apparel; Grace Gummer arrived in a Kallmeyer dress with Alaia shoes and a Balenciaga bag; Amy Schumer was seen in Valentino.
The gathering was photographed and shared by attendees and event staff, with a gallery posted online that showcased the star‑filled crowd. The photos were credited to Getty Images and BFA. While the event was exclusive to Uber One members, the public could view the gallery on Uber’s social media channels.
The One Party was one of several Uber‑sponsored events that the company has hosted in 2026 to promote its services and the upcoming World Cup. Earlier in the year, Uber announced the return of its annual Member Days, a 10‑day promotion offering discounts across rides, restaurants, groceries and more in 37 countries.
The event at Pier 36 underscored Uber’s strategy of blending entertainment with transportation services, aiming to create memorable experiences for its premium subscribers while drawing attention to the 2026 World Cup that will feature matches in the New York‑New Jersey region.
The party concluded with a final thank‑you from the Backstreet Boys and a reminder that Uber One members can continue to enjoy exclusive perks throughout the summer.
Uber One, the company’s premium subscription service that offers discounts on rides, food and other services, announced that the party was part of a broader effort to promote the 2026 FIFA World Cup, which will be hosted in the New York‑New Jersey area. The pier—a former industrial dock now repurposed for public events—offered a scenic backdrop for the evening.
The headline musical act was the Backstreet Boys, the American pop boy band that has sold more than 130 million records worldwide. In a statement released by the group, they said they were “thrilled to be a part of The One Party by Uber to kick off the summer of soccer.” During the set, the band performed their new single “Bottle Up” and delivered a selection of classic hits, including “The Call,” “I Want It That Way” and “Shape of My Heart.” The performance was followed by a DJ set that kept the crowd dancing.
The party attracted a wide range of celebrities. Attendees included Lindsay Lohan, Ciara, Russell Wilson, Malin Akerman, Amy Schumer, Andy Cohen, Grace Gummer, Mark Ronson, Ramona Singer, AnnaSophia Robb, Lukas Gage, Este Haim, Kyle Cooke, Sophia Bush, Ashlyn Harris and others. Several guests were noted for their fashion choices: Ciara wore a Liza Keane dress paired with Phoebe Philo glasses and Femme LA shoes; Russell Wilson was dressed in Good Man Brand apparel; Grace Gummer arrived in a Kallmeyer dress with Alaia shoes and a Balenciaga bag; Amy Schumer was seen in Valentino.
The gathering was photographed and shared by attendees and event staff, with a gallery posted online that showcased the star‑filled crowd. The photos were credited to Getty Images and BFA. While the event was exclusive to Uber One members, the public could view the gallery on Uber’s social media channels.
The One Party was one of several Uber‑sponsored events that the company has hosted in 2026 to promote its services and the upcoming World Cup. Earlier in the year, Uber announced the return of its annual Member Days, a 10‑day promotion offering discounts across rides, restaurants, groceries and more in 37 countries.
The event at Pier 36 underscored Uber’s strategy of blending entertainment with transportation services, aiming to create memorable experiences for its premium subscribers while drawing attention to the 2026 World Cup that will feature matches in the New York‑New Jersey region.
The party concluded with a final thank‑you from the Backstreet Boys and a reminder that Uber One members can continue to enjoy exclusive perks throughout the summer.