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Mediacorps Joanne Chan Wins Asia Podcast Awards 2025 Social Content Producer of the Year for CNA Podcasts
At the 2025 RadioDays Asia event in Jakarta, Mediacorp’s Growth Editor Joanne Chan was honored with the Major Category award for Social Content Producer of the Year. The accolade, presented during the ceremony, celebrates the creative work that expands a podcast’s reach through social media.
Unlike most categories that focus on the audio itself, this award shines a spotlight on the behind‑the‑scenes strategies that transform a podcast into a discoverable product. It recognizes producers who harness social platforms to drive listener numbers and engagement.
Chan, who manages audience strategy across all social channels for CNA (Channel NewsAsia), specializes in delivering news and current‑affairs audio journalism within a three‑second attention economy. She curates content that fuels reach, engagement, and loyalty by spotlighting moments that resonate with listeners.
Short‑form video reels have become a cornerstone of Chan’s success. Reels for shows such as Deep Dive and Money Talks routinely attract between 100,000 and 200,000 views, amass hundreds of comments, and generate significant shares. For instance, a reel from the episode on companies mandating back‑to‑office policies has nearly 95,000 views on YouTube, while the same highlight reel has accumulated more than 450,000 views across other social platforms.
In Work It, Chan moved away from traditional journalistic posts and introduced 90‑second reels that present a workplace problem and offer actionable advice. A reel about workplace gossip achieved 580,000 impressions on LinkedIn and over 90,000 video views.
CNA also produces audio documentaries that adopt a narrative format. The accompanying reels combine footage from the TV documentary with podcast audio, creating a multimedia asset that sparks curiosity on Facebook, Instagram, TikTok, and YouTube Shorts.
Beyond repurposing content, Chan’s role is to craft entry points that make podcast material accessible to a wider audience. Her mantra—"be discoverable or perish"—guides the use of reels, polls, and calls for questions designed to capture viewer attention and drive clicks to full episodes.
The award underscores the importance of social media strategy in today’s podcast ecosystem and highlights Mediacorp’s investment in digital audio as part of its broader media portfolio, which includes television, radio, and online platforms.
Looking ahead, the Asia Podcast Awards 2026 are now open for entries. The event will feature 23 categories judged by industry leaders and rising stars in podcasting, alongside senior editors from radioinfo. Winners will be announced both online and in person at RadioDays Asia, scheduled for September 1‑3 2026 in Jakarta.
Early‑bird registration for RadioDays Asia is available at a discounted rate using the code RDARIN10 for a 10 % reduction on all three days, or PAWARD10 for a discount on the Podcast Creators Day. The deadline for entries is July 17 2026, giving producers less than five weeks to submit.
The upcoming awards will continue to spotlight the creative and technical work that drives podcast growth, from content creation to audience engagement. For producers like Joanne Chan, recognition in the Social Content Producer category underscores the critical role of social media in turning a well‑made podcast into a widely listened‑to product.
The Asia Podcast Awards remain a key barometer for excellence in the Asian podcasting scene, celebrating individuals, teams, and organisations that push the medium forward.
Unlike most categories that focus on the audio itself, this award shines a spotlight on the behind‑the‑scenes strategies that transform a podcast into a discoverable product. It recognizes producers who harness social platforms to drive listener numbers and engagement.
Chan, who manages audience strategy across all social channels for CNA (Channel NewsAsia), specializes in delivering news and current‑affairs audio journalism within a three‑second attention economy. She curates content that fuels reach, engagement, and loyalty by spotlighting moments that resonate with listeners.
Short‑form video reels have become a cornerstone of Chan’s success. Reels for shows such as Deep Dive and Money Talks routinely attract between 100,000 and 200,000 views, amass hundreds of comments, and generate significant shares. For instance, a reel from the episode on companies mandating back‑to‑office policies has nearly 95,000 views on YouTube, while the same highlight reel has accumulated more than 450,000 views across other social platforms.
In Work It, Chan moved away from traditional journalistic posts and introduced 90‑second reels that present a workplace problem and offer actionable advice. A reel about workplace gossip achieved 580,000 impressions on LinkedIn and over 90,000 video views.
CNA also produces audio documentaries that adopt a narrative format. The accompanying reels combine footage from the TV documentary with podcast audio, creating a multimedia asset that sparks curiosity on Facebook, Instagram, TikTok, and YouTube Shorts.
Beyond repurposing content, Chan’s role is to craft entry points that make podcast material accessible to a wider audience. Her mantra—"be discoverable or perish"—guides the use of reels, polls, and calls for questions designed to capture viewer attention and drive clicks to full episodes.
The award underscores the importance of social media strategy in today’s podcast ecosystem and highlights Mediacorp’s investment in digital audio as part of its broader media portfolio, which includes television, radio, and online platforms.
Looking ahead, the Asia Podcast Awards 2026 are now open for entries. The event will feature 23 categories judged by industry leaders and rising stars in podcasting, alongside senior editors from radioinfo. Winners will be announced both online and in person at RadioDays Asia, scheduled for September 1‑3 2026 in Jakarta.
Early‑bird registration for RadioDays Asia is available at a discounted rate using the code RDARIN10 for a 10 % reduction on all three days, or PAWARD10 for a discount on the Podcast Creators Day. The deadline for entries is July 17 2026, giving producers less than five weeks to submit.
The upcoming awards will continue to spotlight the creative and technical work that drives podcast growth, from content creation to audience engagement. For producers like Joanne Chan, recognition in the Social Content Producer category underscores the critical role of social media in turning a well‑made podcast into a widely listened‑to product.
The Asia Podcast Awards remain a key barometer for excellence in the Asian podcasting scene, celebrating individuals, teams, and organisations that push the medium forward.