ArtistDirect News
Sasha of ifeye Returns to Activities Ahead of 2026 APAC Tour
After months of silence, Sasha, the youngest member of South Korean girl group ifeye, is back in the spotlight. On June 15, Hi‑Hat Entertainment confirmed that the artist has completed a period of rest and medical recovery. Following discussions with the company, her medical team, and Sasha herself, she has decided to resume promotions, rejoining the group’s official schedule beginning with the 2026 ifeye 1st APAC TOUR, titled "If I."
Sasha’s hiatus began in late January 2026 when Hi‑Hat Entertainment issued a statement that she was taking a temporary break due to accumulated psychological fatigue. The agency reiterated the decision on March 3, citing health reasons and the need for a pause in team activities. While Sasha was away, ifeye continued as a five‑member group and released its third extended play, "As if," on April 15.
The EP’s title track, "Hazy (Daisy)," earned more than 10 million views on its music video within seven days of release, marking the third consecutive 10 million‑view milestone for the group after its debut songs "NERDY" and "r u ok?" Industry reports describe the EP’s commercial performance as a steep growth trajectory, and the group has been praised for its live performances and stage presence, earning the label of a "fully formed fifth‑generation girl group."
The 2026 APAC tour will see ifeye perform across the Asia‑Pacific region, with confirmed stops in Manila on July 27, Macau, and other cities announced on the group’s official social media. Hi‑Hat Entertainment emphasized that the company will continue to prioritize Sasha’s health and will support her in a healthy state while engaging with fans. The agency thanked supporters who expressed concern and encouragement during the hiatus.
ifeye debuted on April 8 2025 with the EP "Erlu Blue" and has since risen quickly in the K‑pop scene. The six‑member lineup—Won Hwa‑yeon, Taerin, Rahee, Kasia, Meu, and Sasha—has achieved rapid accumulation of 10 million‑view milestones and positive reception of its live performances, suggesting a growing international fanbase. Sasha’s return is expected to reinforce the group’s dynamic and may influence the promotional strategy for the upcoming tour.
The announcement comes at a time when K‑pop agencies are increasingly attentive to artist wellbeing. Hi‑Hat Entertainment’s statement reflects a broader industry trend of incorporating medical advice into scheduling decisions. While the exact dates of the tour’s remaining shows have not yet been disclosed, fans can anticipate that Sasha will reappear on stage as part of the group’s first Asia‑Pacific tour, marking a significant moment for both the artist and the label.
With Sasha back, ifeye will resume full‑line promotions for the APAC tour, including live broadcasts, fan meetings, and media appearances scheduled for the next month. The agency has indicated that the tour will feature a mix of the group’s recent releases and classic tracks, and that Sasha’s participation will be highlighted in promotional materials. Industry observers note that the return may boost streaming figures for both the group’s catalog and the new tour’s digital content, as fans anticipate the first live performance featuring the complete lineup.
Sasha’s hiatus began in late January 2026 when Hi‑Hat Entertainment issued a statement that she was taking a temporary break due to accumulated psychological fatigue. The agency reiterated the decision on March 3, citing health reasons and the need for a pause in team activities. While Sasha was away, ifeye continued as a five‑member group and released its third extended play, "As if," on April 15.
The EP’s title track, "Hazy (Daisy)," earned more than 10 million views on its music video within seven days of release, marking the third consecutive 10 million‑view milestone for the group after its debut songs "NERDY" and "r u ok?" Industry reports describe the EP’s commercial performance as a steep growth trajectory, and the group has been praised for its live performances and stage presence, earning the label of a "fully formed fifth‑generation girl group."
The 2026 APAC tour will see ifeye perform across the Asia‑Pacific region, with confirmed stops in Manila on July 27, Macau, and other cities announced on the group’s official social media. Hi‑Hat Entertainment emphasized that the company will continue to prioritize Sasha’s health and will support her in a healthy state while engaging with fans. The agency thanked supporters who expressed concern and encouragement during the hiatus.
ifeye debuted on April 8 2025 with the EP "Erlu Blue" and has since risen quickly in the K‑pop scene. The six‑member lineup—Won Hwa‑yeon, Taerin, Rahee, Kasia, Meu, and Sasha—has achieved rapid accumulation of 10 million‑view milestones and positive reception of its live performances, suggesting a growing international fanbase. Sasha’s return is expected to reinforce the group’s dynamic and may influence the promotional strategy for the upcoming tour.
The announcement comes at a time when K‑pop agencies are increasingly attentive to artist wellbeing. Hi‑Hat Entertainment’s statement reflects a broader industry trend of incorporating medical advice into scheduling decisions. While the exact dates of the tour’s remaining shows have not yet been disclosed, fans can anticipate that Sasha will reappear on stage as part of the group’s first Asia‑Pacific tour, marking a significant moment for both the artist and the label.
With Sasha back, ifeye will resume full‑line promotions for the APAC tour, including live broadcasts, fan meetings, and media appearances scheduled for the next month. The agency has indicated that the tour will feature a mix of the group’s recent releases and classic tracks, and that Sasha’s participation will be highlighted in promotional materials. Industry observers note that the return may boost streaming figures for both the group’s catalog and the new tour’s digital content, as fans anticipate the first live performance featuring the complete lineup.