ArtistDirect News
True Tickets Teams Up With Bruce Springsteen Center to Deliver Secure Digital Ticketing for New Jersey Museum
True Tickets has announced a partnership with the Bruce Springsteen Center for American Music (BSCAM), a 30,000‑square‑foot museum that opened to the public on June 13 2026 on Monmouth University’s campus in West Long Branch, New Jersey. The collaboration will see BSCAM use True Tickets’ mobile‑first platform to issue tickets for exhibitions, concerts, educational programs and special events. By providing a seamless entry experience, the partnership aims to protect the Center’s high‑demand programming from fraud and unauthorized resale.
BSCAM serves as the official repository for Bruce Springsteen and the E Street Band’s archives, housing photographs, memorabilia, oral histories, recordings and other artifacts that document the artist’s career and the broader history of American music. In addition to its permanent collection, the museum hosts rotating exhibitions, live performances and workshops that explore music’s role in storytelling, culture and community. The institution is part of Monmouth University, a private university founded in 1933 that enrolls roughly 6,400 students.
The ticketing solution True Tickets will supply relies on dynamic QR codes that refresh continuously. According to the company, the technology reduces duplicate scans and limits the potential for scalping. The platform’s mobile‑centric design also eliminates paper tickets, streamlining administrative workflows for venues whose audiences span multiple regions. The system’s security features are particularly relevant for museums and cultural organizations that host high‑profile events and attract international visitors.
Ken Lesnik, Chief Commercial Officer at True Tickets, said the collaboration “is incredibly meaningful to me on a personal level” and added that the Center’s mission to preserve a key piece of American musical heritage aligns with True Tickets’ goal of creating a secure, seamless visitor experience. Executive Director Bob Santelli emphasized that the Center’s global audience requires a modern ticketing solution, and that True Tickets “helps us provide a thoughtful and accessible experience while giving us a better understanding of the audiences engaging with our work.”
This partnership expands True Tickets’ presence in the museum and cultural sector, following earlier agreements with institutions such as the Intrepid Museum and the Austin Opera. By offering a frictionless, mobile‑centric ticketing experience, the company supports venues that serve diverse audiences while reducing the administrative burden of paper tickets. Industry observers note that secure digital ticketing is increasingly important for museums and cultural organizations that host high‑profile events and attract international visitors.
As BSCAM prepares to welcome visitors from across the United States and around the world, the partnership with True Tickets provides a reliable platform for ticket distribution and visitor management. The Center’s opening and the new ticketing system together signal a broader trend toward technology‑enabled access in cultural institutions, ensuring that the legacy of Bruce Springsteen and the story of American music can be experienced safely and efficiently.
BSCAM serves as the official repository for Bruce Springsteen and the E Street Band’s archives, housing photographs, memorabilia, oral histories, recordings and other artifacts that document the artist’s career and the broader history of American music. In addition to its permanent collection, the museum hosts rotating exhibitions, live performances and workshops that explore music’s role in storytelling, culture and community. The institution is part of Monmouth University, a private university founded in 1933 that enrolls roughly 6,400 students.
The ticketing solution True Tickets will supply relies on dynamic QR codes that refresh continuously. According to the company, the technology reduces duplicate scans and limits the potential for scalping. The platform’s mobile‑centric design also eliminates paper tickets, streamlining administrative workflows for venues whose audiences span multiple regions. The system’s security features are particularly relevant for museums and cultural organizations that host high‑profile events and attract international visitors.
Ken Lesnik, Chief Commercial Officer at True Tickets, said the collaboration “is incredibly meaningful to me on a personal level” and added that the Center’s mission to preserve a key piece of American musical heritage aligns with True Tickets’ goal of creating a secure, seamless visitor experience. Executive Director Bob Santelli emphasized that the Center’s global audience requires a modern ticketing solution, and that True Tickets “helps us provide a thoughtful and accessible experience while giving us a better understanding of the audiences engaging with our work.”
This partnership expands True Tickets’ presence in the museum and cultural sector, following earlier agreements with institutions such as the Intrepid Museum and the Austin Opera. By offering a frictionless, mobile‑centric ticketing experience, the company supports venues that serve diverse audiences while reducing the administrative burden of paper tickets. Industry observers note that secure digital ticketing is increasingly important for museums and cultural organizations that host high‑profile events and attract international visitors.
As BSCAM prepares to welcome visitors from across the United States and around the world, the partnership with True Tickets provides a reliable platform for ticket distribution and visitor management. The Center’s opening and the new ticketing system together signal a broader trend toward technology‑enabled access in cultural institutions, ensuring that the legacy of Bruce Springsteen and the story of American music can be experienced safely and efficiently.