ArtistDirect News
BMI Highlights Latin Songwriters at LAMC with El Acoustic Lounge and How I Wrote That Song Series
On July 30, 2026, New York’s SoHo venue S.O.B.’s throbbed with Latin lyricism as Broadcast Music, Inc. (BMI) staged its El Acoustic Lounge during the Latin Alternative Music Conference (LAMC). The following day, BMI’s signature How I Wrote That Song® series took center stage, bringing four Latin songwriters into the spotlight.
The El Acoustic Lounge was one of LAMC’s flagship events for the week that ran from July 28 to August 1 at the InterContinental New York Times Square. In a venue that holds 450 seats and has long been a home for Afro‑Latino acts, nine singer‑songwriters—Nina del Rio, Delilah, Selines, Monokoi, Hamilton, Lua Lelia, Paula Arenas, Lobel, and Fabian—each delivered an intimate set of original material. The showcase offered attendees a close‑up view of the breadth of contemporary Latin songwriting, from soulful ballads to up‑tempo grooves.
The next day, BMI’s Vice President of Creative, Latin, Jesus Gonzalez moderated a How I Wrote That Song® panel featuring J Noa, Trooko, Nsqk, and Luck Ra. The four artists unpacked their creative processes, sharing insights into lyric development, melodic construction, and production decisions. The series—an enduring BMI initiative—provides performers and industry professionals with a behind‑the‑scenes look at songwriting techniques that can translate into higher‑quality compositions.
BMI’s partnership with LAMC reflects a broader strategy to champion Latin songwriters and artists. The organization represents more than 1.4 million songwriters and 22.4 million compositions worldwide, and it has historically championed diverse musical voices. Through its involvement in LAMC, BMI offers Latin musicians a platform to connect with publishers, record labels, and streaming services while promoting the economic value of songwriting.
LAMC, founded in 2000, has grown into a key gathering for industry stakeholders, drawing over 30,000 attendees each year. The conference’s programming—panels, networking sessions, and live performances—aims to foster collaboration and innovation in Spanish‑language music. The inclusion of the El Acoustic Lounge and the How I Wrote That Song® series underscores the conference’s role in spotlighting emerging talent and providing educational resources.
From an industry perspective, the two events illustrate BMI’s dual focus on artistic exposure and educational outreach. The showcase not only highlighted emerging talent but also reinforced BMI’s role as a rights‑management organization that supports artists’ creative output. Meanwhile, the songwriting panel offered practical knowledge that can improve composition quality and, ultimately, increase royalty revenue for BMI members.
In sum, BMI’s participation in LAMC 2026 through the El Acoustic Lounge and How I Wrote That Song® series demonstrates the organization’s ongoing commitment to Latin music. The events gave performers performance opportunities, industry professionals networking prospects, and audiences access to fresh songwriting talent. As LAMC continues to grow, BMI’s partnership is poised to remain a cornerstone of the conference’s programming.
The El Acoustic Lounge was one of LAMC’s flagship events for the week that ran from July 28 to August 1 at the InterContinental New York Times Square. In a venue that holds 450 seats and has long been a home for Afro‑Latino acts, nine singer‑songwriters—Nina del Rio, Delilah, Selines, Monokoi, Hamilton, Lua Lelia, Paula Arenas, Lobel, and Fabian—each delivered an intimate set of original material. The showcase offered attendees a close‑up view of the breadth of contemporary Latin songwriting, from soulful ballads to up‑tempo grooves.
The next day, BMI’s Vice President of Creative, Latin, Jesus Gonzalez moderated a How I Wrote That Song® panel featuring J Noa, Trooko, Nsqk, and Luck Ra. The four artists unpacked their creative processes, sharing insights into lyric development, melodic construction, and production decisions. The series—an enduring BMI initiative—provides performers and industry professionals with a behind‑the‑scenes look at songwriting techniques that can translate into higher‑quality compositions.
BMI’s partnership with LAMC reflects a broader strategy to champion Latin songwriters and artists. The organization represents more than 1.4 million songwriters and 22.4 million compositions worldwide, and it has historically championed diverse musical voices. Through its involvement in LAMC, BMI offers Latin musicians a platform to connect with publishers, record labels, and streaming services while promoting the economic value of songwriting.
LAMC, founded in 2000, has grown into a key gathering for industry stakeholders, drawing over 30,000 attendees each year. The conference’s programming—panels, networking sessions, and live performances—aims to foster collaboration and innovation in Spanish‑language music. The inclusion of the El Acoustic Lounge and the How I Wrote That Song® series underscores the conference’s role in spotlighting emerging talent and providing educational resources.
From an industry perspective, the two events illustrate BMI’s dual focus on artistic exposure and educational outreach. The showcase not only highlighted emerging talent but also reinforced BMI’s role as a rights‑management organization that supports artists’ creative output. Meanwhile, the songwriting panel offered practical knowledge that can improve composition quality and, ultimately, increase royalty revenue for BMI members.
In sum, BMI’s participation in LAMC 2026 through the El Acoustic Lounge and How I Wrote That Song® series demonstrates the organization’s ongoing commitment to Latin music. The events gave performers performance opportunities, industry professionals networking prospects, and audiences access to fresh songwriting talent. As LAMC continues to grow, BMI’s partnership is poised to remain a cornerstone of the conference’s programming.