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Hybes New Label ABD Launches Debut Girl Group TUIDE on August 24, 2026
Hybe Music Group’s newest venture, ABD, is poised to reshape the K‑pop landscape with the launch of its first girl group, TUIDE. Scheduled for a debut on August 24 2026, the trio’s mini‑album TUNE & PLAY will drop at 6 p.m. local time, featuring the title track “Sun Kiss.” The release is positioned as a fresh musical trend aimed at broadening the global K‑pop market.
TUNE & PLAY is built around a concept that seeks to “harmonize diverse musical languages into a single rhythm” while maximizing the joy found in performance. The five‑song EP, all previewed during a pre‑debut showcase, showcases a blend of pop, R&B, and electronic elements that highlight the group’s multilingual strengths. “Sun Kiss,” the album’s lead single, is expected to drive the group’s promotional activities.
On August 2, TUIDE released an “Introductions” video on its official social‑media channels. The clip featured the seven members—Seohee, Seoyeon, Elena, Jia, Saki, Seoa, and Lee Ha‑nee—against a multicolored logo backdrop. Korean, English, Japanese, and French vocal samples were layered over minimal beats, foreshadowing the group’s multilingual concept. Two days earlier, the group held a preview event titled “TUIDE EXCLUSIVE PREVIEW [PLAYGROUND]” at Layers Studio 11 in Mapo‑gu, Seoul. The event included stage performances of five tracks from the upcoming EP and drew a positive response from the audience, who praised the group’s vocal and performance skills.
All seven members are teenagers born between 2006 and 2011, and their nationalities span South Korea, the United States, the United Kingdom, and Japan. According to the agency, the members’ diverse backgrounds are intended to create a synergy that reflects the group’s goal of blending different cultures through music.
ABD was launched as part of Hybe’s strategy to expand its portfolio of girl‑group‑focused labels. Operating under Hybe Music Group APAC, the label is intended to produce new musical concepts and fresh changes in the global music market. The creation of ABD aligns with Hybe’s broader multi‑label approach, which includes Big Hit Music, Pledis, Source Music, BELIFT LAB, KOZ Entertainment, and ADOR.
The debut of TUIDE represents a significant addition to the K‑pop landscape, as it is the first girl group to emerge from the newly formed ABD label. The group’s multilingual concept and multinational lineup may position it as a potential bridge between Korean pop and international markets. Industry observers note that the group’s early exposure through pre‑debut events and social‑media content could influence its initial chart performance and streaming numbers.
At present, TUIDE’s debut is scheduled for August 24 2026, with the release of TUNE & PLAY and the promotion of “Sun Kiss.” The group’s activities will be monitored by fans and industry analysts alike as they enter the competitive K‑pop arena.
TUNE & PLAY is built around a concept that seeks to “harmonize diverse musical languages into a single rhythm” while maximizing the joy found in performance. The five‑song EP, all previewed during a pre‑debut showcase, showcases a blend of pop, R&B, and electronic elements that highlight the group’s multilingual strengths. “Sun Kiss,” the album’s lead single, is expected to drive the group’s promotional activities.
On August 2, TUIDE released an “Introductions” video on its official social‑media channels. The clip featured the seven members—Seohee, Seoyeon, Elena, Jia, Saki, Seoa, and Lee Ha‑nee—against a multicolored logo backdrop. Korean, English, Japanese, and French vocal samples were layered over minimal beats, foreshadowing the group’s multilingual concept. Two days earlier, the group held a preview event titled “TUIDE EXCLUSIVE PREVIEW [PLAYGROUND]” at Layers Studio 11 in Mapo‑gu, Seoul. The event included stage performances of five tracks from the upcoming EP and drew a positive response from the audience, who praised the group’s vocal and performance skills.
All seven members are teenagers born between 2006 and 2011, and their nationalities span South Korea, the United States, the United Kingdom, and Japan. According to the agency, the members’ diverse backgrounds are intended to create a synergy that reflects the group’s goal of blending different cultures through music.
ABD was launched as part of Hybe’s strategy to expand its portfolio of girl‑group‑focused labels. Operating under Hybe Music Group APAC, the label is intended to produce new musical concepts and fresh changes in the global music market. The creation of ABD aligns with Hybe’s broader multi‑label approach, which includes Big Hit Music, Pledis, Source Music, BELIFT LAB, KOZ Entertainment, and ADOR.
The debut of TUIDE represents a significant addition to the K‑pop landscape, as it is the first girl group to emerge from the newly formed ABD label. The group’s multilingual concept and multinational lineup may position it as a potential bridge between Korean pop and international markets. Industry observers note that the group’s early exposure through pre‑debut events and social‑media content could influence its initial chart performance and streaming numbers.
At present, TUIDE’s debut is scheduled for August 24 2026, with the release of TUNE & PLAY and the promotion of “Sun Kiss.” The group’s activities will be monitored by fans and industry analysts alike as they enter the competitive K‑pop arena.