ArtistDirect News
Zach Bryan Filmed Music Video with Grandma for Upcoming EP
Zach Bryan, the Oklahoma‑born country singer‑songwriter, revealed during a recent Belting Bronco episode with fellow artist Jason Isbell that he has filmed a music video starring his grandmother for his forthcoming EP, "Young Manhood & Other Donatable Organs." The shoot, completed in rural Oklahoma, will accompany the EP slated for release in October 2026.
The new project follows Bryan’s 2026 album "With Heaven on Top," which opened at No. 1 on the Billboard 200 and was issued through his Belting Bronco imprint in partnership with Warner Music Group. The EP is part of a broader rollout strategy that has seen Bryan transition from spontaneous single drops to a more structured promotional cycle under his renewed Warner Records contract.
In the Belting Bronco interview, Bryan described the video as a simple interview‑style shoot that captures his grandmother’s presence against the backdrop of Oklahoma’s open fields. He said the setting mirrors the emotional themes of his songs—hardship framed by community and resilience—and that the candid format reflects the raw honesty that characterizes his music.
Fans have already heard snippets of several tracks that will appear on the EP. Acoustic clips of "Better Friends," "Lodi When," "Backwards," and "Robot Killed the Working Man" were posted on Bryan’s YouTube channel in early July, sparking conversation on social media and the artist’s official website.
The EP’s title, "Young Manhood & Other Donatable Organs," was announced in early July and has generated discussion among listeners. While Bryan has not explained the phrase, it fits his habit of blending humor with introspection in his songwriting.
Bryan’s relationship with Warner Records began in 2021 and was expanded in May 2025 with a multi‑million‑dollar agreement that covers at least two additional albums and the sale of his publishing catalog to the Merrit Group. The deal also secured a new distribution arrangement for his releases, positioning him for a more traditional album cycle.
The music video featuring his grandmother marks the first visual element announced for the EP, signaling a shift toward more polished promotional content. Previous releases, such as the 2023 EP "Boys of Faith," were promoted primarily through audio releases and limited visual media.
Industry observers note that Bryan’s decision to include a family member in a music video aligns with a broader trend of artists weaving personal narratives into their branding. The rural setting and candid interview format may appeal to audiences that value authenticity in country and Americana music.
As of September 6, 2026, no official release date has been confirmed beyond the October 2026 window, and no additional singles have been announced. The EP’s launch will likely be accompanied by a promotional tour and further media appearances, following the pattern established by "With Heaven on Top."
The new project follows Bryan’s 2026 album "With Heaven on Top," which opened at No. 1 on the Billboard 200 and was issued through his Belting Bronco imprint in partnership with Warner Music Group. The EP is part of a broader rollout strategy that has seen Bryan transition from spontaneous single drops to a more structured promotional cycle under his renewed Warner Records contract.
In the Belting Bronco interview, Bryan described the video as a simple interview‑style shoot that captures his grandmother’s presence against the backdrop of Oklahoma’s open fields. He said the setting mirrors the emotional themes of his songs—hardship framed by community and resilience—and that the candid format reflects the raw honesty that characterizes his music.
Fans have already heard snippets of several tracks that will appear on the EP. Acoustic clips of "Better Friends," "Lodi When," "Backwards," and "Robot Killed the Working Man" were posted on Bryan’s YouTube channel in early July, sparking conversation on social media and the artist’s official website.
The EP’s title, "Young Manhood & Other Donatable Organs," was announced in early July and has generated discussion among listeners. While Bryan has not explained the phrase, it fits his habit of blending humor with introspection in his songwriting.
Bryan’s relationship with Warner Records began in 2021 and was expanded in May 2025 with a multi‑million‑dollar agreement that covers at least two additional albums and the sale of his publishing catalog to the Merrit Group. The deal also secured a new distribution arrangement for his releases, positioning him for a more traditional album cycle.
The music video featuring his grandmother marks the first visual element announced for the EP, signaling a shift toward more polished promotional content. Previous releases, such as the 2023 EP "Boys of Faith," were promoted primarily through audio releases and limited visual media.
Industry observers note that Bryan’s decision to include a family member in a music video aligns with a broader trend of artists weaving personal narratives into their branding. The rural setting and candid interview format may appeal to audiences that value authenticity in country and Americana music.
As of September 6, 2026, no official release date has been confirmed beyond the October 2026 window, and no additional singles have been announced. The EP’s launch will likely be accompanied by a promotional tour and further media appearances, following the pattern established by "With Heaven on Top."