ArtistDirect News
RAYE Unveils Joy. Video Featuring Sisters Amma and Absolutely in London Van Tour
On March 26 2026, RAYE dropped the official music video for her single “Joy.”, a vibrant visual that pairs the track’s uplifting message with a real‑world road trip through London. The clip follows the singer and her sisters, Amma and Absolutely, cruising in a custom van dubbed the “Joymobile.” As the trio drives past iconic city landmarks, they hand out bright sunflowers to unsuspecting passers‑by, capturing genuine smiles that echo the song’s call for shared happiness.
The video breaks from conventional performance footage. Rather than a staged set, RAYE, Amma and Absolutely navigate the city’s streets, engaging directly with everyday Londoners. The concept was teased months earlier with short clips on TikTok and Instagram in August, a strategy that built anticipation for the full release. By showcasing spontaneous interactions, the visual reinforces the track’s lyrical emphasis on finding joy in ordinary moments.
“Joy.” is the third single from RAYE’s sophomore album, THIS MUSIC MAY CONTAIN HOPE., which entered the market on March 27 2026. The 17‑track record topped the UK Albums Chart and reached number one in Switzerland, the Netherlands and Belgium. It also landed in the top five in Austria, Norway, Ireland, Germany, New Zealand, Denmark, Portugal and Croatia. The album is structured around four “seasons,” moving from darkness toward light while blending pop, R&B, jazz, big‑band, soul and orchestral textures.
The single has already become a staple of RAYE’s live shows. It was performed at Reading Festival in August 2026 and featured on the 51‑date THIS TOUR MAY CONTAIN NEW MUSIC tour, which included sold‑out dates at London’s O2, Radio City Music Hall and the Greek Theatre. “Joy.” also appears on BBC Radio 1 and BBC Radio 2 playlists and is scheduled to impact U.S. pop radio on September 22. Beyond her own tour, RAYE is a special guest on Bruno Mars’ The Romantic Tour, with a September 9 performance at Lucas Oil Stadium in Indianapolis.
The release arrives amid a prolific period for RAYE. Her album’s lead single, “Where Is My Husband!”, has surpassed one billion Spotify streams and earned multi‑platinum certifications in several countries. The video follows her record‑breaking 2024 BRIT Awards haul, where she won six awards—including Album of the Year—and her recognition from the Recording Academy. With more than 21 UK Top 40 singles and over 10 billion cumulative Spotify streams, RAYE’s career continues to shape contemporary pop.
In sum, the “Joy.” video extends the single’s reach by adding a tangible, city‑wide visual narrative that aligns with its themes of communal happiness. The London van tour concept, the track’s integration into her touring set‑list, and its radio play all reinforce the ongoing promotion of THIS MUSIC MAY CONTAIN HOPE. and RAYE’s broader touring commitments.
The video breaks from conventional performance footage. Rather than a staged set, RAYE, Amma and Absolutely navigate the city’s streets, engaging directly with everyday Londoners. The concept was teased months earlier with short clips on TikTok and Instagram in August, a strategy that built anticipation for the full release. By showcasing spontaneous interactions, the visual reinforces the track’s lyrical emphasis on finding joy in ordinary moments.
“Joy.” is the third single from RAYE’s sophomore album, THIS MUSIC MAY CONTAIN HOPE., which entered the market on March 27 2026. The 17‑track record topped the UK Albums Chart and reached number one in Switzerland, the Netherlands and Belgium. It also landed in the top five in Austria, Norway, Ireland, Germany, New Zealand, Denmark, Portugal and Croatia. The album is structured around four “seasons,” moving from darkness toward light while blending pop, R&B, jazz, big‑band, soul and orchestral textures.
The single has already become a staple of RAYE’s live shows. It was performed at Reading Festival in August 2026 and featured on the 51‑date THIS TOUR MAY CONTAIN NEW MUSIC tour, which included sold‑out dates at London’s O2, Radio City Music Hall and the Greek Theatre. “Joy.” also appears on BBC Radio 1 and BBC Radio 2 playlists and is scheduled to impact U.S. pop radio on September 22. Beyond her own tour, RAYE is a special guest on Bruno Mars’ The Romantic Tour, with a September 9 performance at Lucas Oil Stadium in Indianapolis.
The release arrives amid a prolific period for RAYE. Her album’s lead single, “Where Is My Husband!”, has surpassed one billion Spotify streams and earned multi‑platinum certifications in several countries. The video follows her record‑breaking 2024 BRIT Awards haul, where she won six awards—including Album of the Year—and her recognition from the Recording Academy. With more than 21 UK Top 40 singles and over 10 billion cumulative Spotify streams, RAYE’s career continues to shape contemporary pop.
In sum, the “Joy.” video extends the single’s reach by adding a tangible, city‑wide visual narrative that aligns with its themes of communal happiness. The London van tour concept, the track’s integration into her touring set‑list, and its radio play all reinforce the ongoing promotion of THIS MUSIC MAY CONTAIN HOPE. and RAYE’s broader touring commitments.