ArtistDirect News
Gibson Opens Miami Garage, Bridging Latin Music and Classic Guitar Heritage
On September 10, 2026, Gibson opened its newest flagship, an 8,000‑square‑foot showroom at 2660 NW Third Avenue in Miami’s Wynwood Art District. The space houses nearly 600 electric and acoustic guitars, basses, and related gear from Gibson, Epiphone, Kramer, Mesa/Boogie, KRK, and Maestro. A conveyor system moves instruments through the showroom, and staff members help visitors try models and learn about customization.
The Miami Garage is the third of Gibson’s global Garage locations, following Nashville’s 2021 opening and London’s February 2024 flagship. It is the company’s second U.S. Garage and the first in a city that serves as a major hub for Latin music. Gibson said the venue will act as a bridge between its rock, blues, and country heritage and the sounds of Latin America and the Caribbean.
The ribbon‑cutting ceremony was attended by Gibson’s interim CEO Anne Rohosy, Miami Mayor Eileen Higgins, and a group of Latin‑music artists. Peruvian singer‑songwriter Gian Marco, Nicaraguan salsa star Luis Enrique, Maná guitarist Sergio Vallín, Argentine guitarist Nico Bereciartua (The Black Crowes), and singer‑guitarist Grace Potter performed. Vallín told reporters that the Garage offers a “space for kids to see the power of music and the joys of being a guitarist.” He also highlighted a signature 1955 Les Paul Goldtop that pays tribute to his work with Maná.
Inside, visitors can explore instruments ranging from beginner‑level models to rare pieces and Gibson Custom Shop creations. The showroom also features a performance stage that Gibson intends to use for concerts, album launches, intimate showcases, artist conversations, and community programs. The venue’s design encourages Latin artists to use the space for stripped‑down sets and direct fan interaction, a need that has been identified in Miami’s music community.
The Miami Garage also houses the first permanent Gibson Gallery in the United States. The inaugural exhibition, Amplified: Icons of Music Through the Lens, is presented in partnership with Getty Images and displays more than 30 photographs of influential performers, including Bob Marley, Sister Rosetta Tharpe, Jimi Hendrix, B.B. King, Eddie Van Halen, Dolly Parton, Madonna, The Beatles, Led Zeppelin, Guns N’ Roses, Metallica, AC/DC, Sheryl Crow, and Johnny Cash. The gallery’s selection reflects musical traditions that have influenced Latin rock and contemporary Latin pop.
Gibson commissioned murals from Miami artists Solano and Nate Dee. Solano’s hand‑painted mural appears inside the Garage’s Kramer guitar area, while Dee created an outdoor work for the building’s south façade. The company also plans a free public panel on Friday, September 11, titled “Music and Murals.” The event will feature Solano, Dee, and a musical guest, and will showcase new hand‑painted art guitars.
Gibson’s statement about the Miami Garage emphasized that retail is no longer just about sales. Rohosy said the destination is an immersive experience where visitors can “play, explore, create, connect, and experience Gibson heritage in the real world.” The company also highlighted collaborations with local designers, lifestyle merchandise, and programming that reflect Miami’s multicultural identity.
The opening of Gibson Garage Miami marks the company’s expansion into a city that hosts major record labels, management companies, publishers, producers, and studios serving talent from Mexico, Central America, South America, the Caribbean, and the U.S. Latino market. The venue’s combination of interactive instrument play, performance space, gallery, and art installations positions it as a cultural gathering place rather than a traditional showroom.
As Gibson continues to build its global Garage network, the Miami location underscores the brand’s intent to write the future of the guitar in Spanish, Spanglish, and the many musical languages of Latin America.
The Miami Garage is the third of Gibson’s global Garage locations, following Nashville’s 2021 opening and London’s February 2024 flagship. It is the company’s second U.S. Garage and the first in a city that serves as a major hub for Latin music. Gibson said the venue will act as a bridge between its rock, blues, and country heritage and the sounds of Latin America and the Caribbean.
The ribbon‑cutting ceremony was attended by Gibson’s interim CEO Anne Rohosy, Miami Mayor Eileen Higgins, and a group of Latin‑music artists. Peruvian singer‑songwriter Gian Marco, Nicaraguan salsa star Luis Enrique, Maná guitarist Sergio Vallín, Argentine guitarist Nico Bereciartua (The Black Crowes), and singer‑guitarist Grace Potter performed. Vallín told reporters that the Garage offers a “space for kids to see the power of music and the joys of being a guitarist.” He also highlighted a signature 1955 Les Paul Goldtop that pays tribute to his work with Maná.
Inside, visitors can explore instruments ranging from beginner‑level models to rare pieces and Gibson Custom Shop creations. The showroom also features a performance stage that Gibson intends to use for concerts, album launches, intimate showcases, artist conversations, and community programs. The venue’s design encourages Latin artists to use the space for stripped‑down sets and direct fan interaction, a need that has been identified in Miami’s music community.
The Miami Garage also houses the first permanent Gibson Gallery in the United States. The inaugural exhibition, Amplified: Icons of Music Through the Lens, is presented in partnership with Getty Images and displays more than 30 photographs of influential performers, including Bob Marley, Sister Rosetta Tharpe, Jimi Hendrix, B.B. King, Eddie Van Halen, Dolly Parton, Madonna, The Beatles, Led Zeppelin, Guns N’ Roses, Metallica, AC/DC, Sheryl Crow, and Johnny Cash. The gallery’s selection reflects musical traditions that have influenced Latin rock and contemporary Latin pop.
Gibson commissioned murals from Miami artists Solano and Nate Dee. Solano’s hand‑painted mural appears inside the Garage’s Kramer guitar area, while Dee created an outdoor work for the building’s south façade. The company also plans a free public panel on Friday, September 11, titled “Music and Murals.” The event will feature Solano, Dee, and a musical guest, and will showcase new hand‑painted art guitars.
Gibson’s statement about the Miami Garage emphasized that retail is no longer just about sales. Rohosy said the destination is an immersive experience where visitors can “play, explore, create, connect, and experience Gibson heritage in the real world.” The company also highlighted collaborations with local designers, lifestyle merchandise, and programming that reflect Miami’s multicultural identity.
The opening of Gibson Garage Miami marks the company’s expansion into a city that hosts major record labels, management companies, publishers, producers, and studios serving talent from Mexico, Central America, South America, the Caribbean, and the U.S. Latino market. The venue’s combination of interactive instrument play, performance space, gallery, and art installations positions it as a cultural gathering place rather than a traditional showroom.
As Gibson continues to build its global Garage network, the Miami location underscores the brand’s intent to write the future of the guitar in Spanish, Spanglish, and the many musical languages of Latin America.