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Algar Telecom Launches Ad-Free Music Streaming Service "Algar Musica" with Free Trial and Bundled Plans
Algar Telecom, Brazil’s fifth‑largest telecommunications operator, has entered the music‑streaming arena with a new ad‑free service, Algar Musica, launching on September 14, 2026. The platform is available to both existing subscribers and non‑customers and can be purchased on its own or bundled with the company’s mobile and fibre broadband plans.
Algar Musica offers an on‑demand catalog of songs, albums and podcasts without the interruptions of ads. According to the company’s press release, eligible users will have access to the service on the launch date and will receive a three‑month free trial. After the trial, users may continue with a paid subscription, while the company has not yet disclosed the standalone price.
Bundled options give the service a clear value proposition for current customers. The 55 GB mobile data plan, priced at BRL 59.90 per month, and the 600 Mbps fibre broadband plan, priced at BRL 119.80 per month, both include Algar Musica. The bundling strategy signals the operator’s intent to cross‑sell its connectivity and entertainment offerings.
The launch is part of Algar’s broader effort to diversify revenue beyond traditional voice and data services. With more than 1.4 million customers across Goiás, Mato Grosso do Sul, Minas Gerais, Paraná, Rio de Janeiro, Rio Grande do Sul, Santa Catarina, São Paulo and the Federal District, the company has built a reputation for combining connectivity with entertainment.
Algar Musica is accessible through the company’s website and the Google Play Store, where the app appears under the developer name “Algar Telecom.” The interface promises offline listening, curated playlists and personalized recommendations, although the size of the music catalog remains undisclosed.
Brazil’s music‑streaming market is dominated by global players such as Spotify, Deezer and Apple Music, but local services have been gaining traction. In 2025, the Brazilian market generated over BRL 2 billion in subscription revenue, and a growing share of users now prefers ad‑free experiences. Algar’s entry offers a new option for consumers already using the company’s connectivity services.
The three‑month free trial follows industry practice, allowing users to experience the full catalog at no cost. While the standalone subscription price has not been announced, the bundled options provide a transparent value proposition.
Algar’s move echoes a global trend of telecom operators bundling entertainment with connectivity. In the United States, Verizon and AT&T have offered music and video bundles, and in Europe, Vodafone and Telefonica have partnered with streaming platforms. In Brazil, this is the first time a major telecom operator has launched a dedicated music service.
The company highlighted that Algar Musica will be “ad‑free,” a distinguishing feature compared to free, ad‑supported services such as Jango and Sori. The ad‑free model is expected to attract listeners who prefer uninterrupted music and are willing to pay for a premium experience.
Algar’s launch coincides with the rollout of a new tower model that supports 5G and fibre connectivity. The combination of advanced network infrastructure and a bundled entertainment offering positions Algar to compete more effectively in a market where consumers increasingly expect integrated digital services.
Although detailed usage statistics or catalog size have not been released, industry analysts anticipate that the service will appeal to a segment of Algar’s existing customer base that already uses the company’s mobile and broadband plans. The bundled pricing strategy suggests that Algar intends to leverage cross‑sell opportunities, encouraging customers to upgrade their connectivity plans in exchange for access to the music platform.
Algar’s entry into the streaming market is a significant development for Brazil’s telecom sector, illustrating how operators are expanding beyond traditional voice and data services. The press release indicates that the service will be available nationwide, although coverage will depend on the availability of the company’s fibre and 5G networks.
In summary, Algar Telecom has launched an ad‑free music‑streaming platform, Algar Musica, with a three‑month free trial and bundled subscription options tied to its mobile and fibre broadband plans. The service is part of the company’s broader strategy to diversify its offerings and compete in Brazil’s growing digital entertainment market.
Algar Musica offers an on‑demand catalog of songs, albums and podcasts without the interruptions of ads. According to the company’s press release, eligible users will have access to the service on the launch date and will receive a three‑month free trial. After the trial, users may continue with a paid subscription, while the company has not yet disclosed the standalone price.
Bundled options give the service a clear value proposition for current customers. The 55 GB mobile data plan, priced at BRL 59.90 per month, and the 600 Mbps fibre broadband plan, priced at BRL 119.80 per month, both include Algar Musica. The bundling strategy signals the operator’s intent to cross‑sell its connectivity and entertainment offerings.
The launch is part of Algar’s broader effort to diversify revenue beyond traditional voice and data services. With more than 1.4 million customers across Goiás, Mato Grosso do Sul, Minas Gerais, Paraná, Rio de Janeiro, Rio Grande do Sul, Santa Catarina, São Paulo and the Federal District, the company has built a reputation for combining connectivity with entertainment.
Algar Musica is accessible through the company’s website and the Google Play Store, where the app appears under the developer name “Algar Telecom.” The interface promises offline listening, curated playlists and personalized recommendations, although the size of the music catalog remains undisclosed.
Brazil’s music‑streaming market is dominated by global players such as Spotify, Deezer and Apple Music, but local services have been gaining traction. In 2025, the Brazilian market generated over BRL 2 billion in subscription revenue, and a growing share of users now prefers ad‑free experiences. Algar’s entry offers a new option for consumers already using the company’s connectivity services.
The three‑month free trial follows industry practice, allowing users to experience the full catalog at no cost. While the standalone subscription price has not been announced, the bundled options provide a transparent value proposition.
Algar’s move echoes a global trend of telecom operators bundling entertainment with connectivity. In the United States, Verizon and AT&T have offered music and video bundles, and in Europe, Vodafone and Telefonica have partnered with streaming platforms. In Brazil, this is the first time a major telecom operator has launched a dedicated music service.
The company highlighted that Algar Musica will be “ad‑free,” a distinguishing feature compared to free, ad‑supported services such as Jango and Sori. The ad‑free model is expected to attract listeners who prefer uninterrupted music and are willing to pay for a premium experience.
Algar’s launch coincides with the rollout of a new tower model that supports 5G and fibre connectivity. The combination of advanced network infrastructure and a bundled entertainment offering positions Algar to compete more effectively in a market where consumers increasingly expect integrated digital services.
Although detailed usage statistics or catalog size have not been released, industry analysts anticipate that the service will appeal to a segment of Algar’s existing customer base that already uses the company’s mobile and broadband plans. The bundled pricing strategy suggests that Algar intends to leverage cross‑sell opportunities, encouraging customers to upgrade their connectivity plans in exchange for access to the music platform.
Algar’s entry into the streaming market is a significant development for Brazil’s telecom sector, illustrating how operators are expanding beyond traditional voice and data services. The press release indicates that the service will be available nationwide, although coverage will depend on the availability of the company’s fibre and 5G networks.
In summary, Algar Telecom has launched an ad‑free music‑streaming platform, Algar Musica, with a three‑month free trial and bundled subscription options tied to its mobile and fibre broadband plans. The service is part of the company’s broader strategy to diversify its offerings and compete in Brazil’s growing digital entertainment market.