ArtistDirect News
Charli XCX Unveils Wink Wink Ahead of July 24 Album Music, Fashion, Film
On June 24 2026, Charli XCX dropped the punchy single “Wink Wink,” accompanied by a sharp, satirical music video that quickly found its way onto her official YouTube channel. The track is the third single from her forthcoming seventh studio album, Music, Fashion, Film, slated for release a month later on July 24. The video, directed by Aidan Zamiri, mirrors the mockumentary style of The Moment—Zamiri’s 2026 A24 film—by casting XCX as a fictionalized version of herself grappling with the absurdities of pop stardom.
Music, Fashion, Film is an 11‑track collection distributed through Atlantic Records and follows the 2024 Grammy‑winning Brat. The earlier album, which topped charts in the UK, Australia, Croatia, Ireland, and New Zealand and peaked at number three on the U.S. Billboard 200, sparked the cultural phenomenon known as Brat Summer. XCX has already released two singles from the new project in May—“SS26” and “Rock Music”—and the album is positioned as the next chapter in her evolving pop‑experimental catalogue.
The “Wink Wink” video expands on the mockumentary’s themes, offering a self‑aware look at fame that dovetails with the film’s satirical tone. By releasing the video alongside the single, XCX reinforces the connection between her music and her forays into visual storytelling, a strategy that has proven effective with her 2026 companion album Wuthering Heights. That release, tied to Emerald Fennell’s film adaptation of Emily Brontë’s 1847 novel, added a cinematic dimension to her discography and underscored her continued interest in cross‑media projects.
The promotional cycle extends beyond the single. XCX will headline the Music, Fashion, Film Tour across North America, opening on September 11 in Philadelphia and concluding on October 23 in Paradise, Nevada. Underscores is slated to open each show. In addition, she will perform at several summer festivals, including the Reading Festival on August 28. These appearances will help sustain the momentum generated by “Wink Wink” and position the album for a strong launch.
The legacy of Brat cannot be overstated. The album earned three Grammy Awards, including Best Dance/Electronic Album, and was shortlisted for the 2024 Mercury Prize. Its impact extended beyond sales, influencing fashion, memes, and even political discourse. With “Wink Wink” now available on streaming platforms and the album slated for a July release, XCX is poised to keep her audience engaged into the summer. Fans can pre‑order Music, Fashion, Film through official retail partners.
In sum, Charli XCX has added a fresh single to her catalog, released a video that ties into her upcoming film project, and set the stage for a major North American tour. The July 24 album launch and September tour are the next steps in her ongoing expansion of pop, fashion, and film.
Music, Fashion, Film is an 11‑track collection distributed through Atlantic Records and follows the 2024 Grammy‑winning Brat. The earlier album, which topped charts in the UK, Australia, Croatia, Ireland, and New Zealand and peaked at number three on the U.S. Billboard 200, sparked the cultural phenomenon known as Brat Summer. XCX has already released two singles from the new project in May—“SS26” and “Rock Music”—and the album is positioned as the next chapter in her evolving pop‑experimental catalogue.
The “Wink Wink” video expands on the mockumentary’s themes, offering a self‑aware look at fame that dovetails with the film’s satirical tone. By releasing the video alongside the single, XCX reinforces the connection between her music and her forays into visual storytelling, a strategy that has proven effective with her 2026 companion album Wuthering Heights. That release, tied to Emerald Fennell’s film adaptation of Emily Brontë’s 1847 novel, added a cinematic dimension to her discography and underscored her continued interest in cross‑media projects.
The promotional cycle extends beyond the single. XCX will headline the Music, Fashion, Film Tour across North America, opening on September 11 in Philadelphia and concluding on October 23 in Paradise, Nevada. Underscores is slated to open each show. In addition, she will perform at several summer festivals, including the Reading Festival on August 28. These appearances will help sustain the momentum generated by “Wink Wink” and position the album for a strong launch.
The legacy of Brat cannot be overstated. The album earned three Grammy Awards, including Best Dance/Electronic Album, and was shortlisted for the 2024 Mercury Prize. Its impact extended beyond sales, influencing fashion, memes, and even political discourse. With “Wink Wink” now available on streaming platforms and the album slated for a July release, XCX is poised to keep her audience engaged into the summer. Fans can pre‑order Music, Fashion, Film through official retail partners.
In sum, Charli XCX has added a fresh single to her catalog, released a video that ties into her upcoming film project, and set the stage for a major North American tour. The July 24 album launch and September tour are the next steps in her ongoing expansion of pop, fashion, and film.